Advertisement - Corsets for children

This is an advertisement of corsets for children of 1886.

The most common and well-known use of corsets is to slim the body and make it conform to a fashionable silhouette. For women this most frequently emphasizes a curvy figure, by reducing the waist, making a very narrow.

(go to http://en.wikipedia.org/wiki/Corset)

Advertisement - Cars in the 60s

The concept of wide-narrow is often used in advertising concernig cars. Below you can see in the same advertising both the concept of wide and narrow. in fact the little child is discovering the inner space of the Ford that although is not a wide space, for him it is!

In this way, Ford insert its car in a wider concept comparing it with the Space the new discovery of the 60s.

In this other advertising the concept of wide-narrow is giving from the perspective effect caused from the white and black strips.

from: 

Jim Heiman, The Golden Age of Advertising – The 60s, Tashen, 2005, p.74-74

Advertisement - Car spot, wide vs narrow

Often in cars spots the car is insert in wide landscape. It runs among open field, mountain and hills. Advertising men placed the car in this contest to obtain a sense of freedom and desire to run. We can see this, in the spot of Fiat Grande Punto of 2008.

 In the link below ( go to 

http://vodpod.com/watch/3002259-mercedes-benz-glk-spot-narrow)

you can see the opposite of this concet. The car in this case runs between narrow street giving a sense of agility and self-possesion.