Metaphor

 

The concept of "metaphor" itself could be expressed by the concept of wide-narrow. As we can see in the image above (that is the cover of the book "Metaphor: A Practical Introduction" by Zoltan Kovecses) the whole knowledge is obtained from a wide net of notions that men organize creating links that create metaphors. All this knowledge tighten itself to create immediate link in the mind of men. 

Go to : http://ebook68.com/metaphor-a-practical-introduction-second-edition.html

Metaphor - Lamp of BEER

Lamp of BEER

This is a project for beer competition which is organized by Nastro Azzuro (Italian company of beer)

The purpose of the competition is create new product using the same shape of the beer bottle.

The designer TAKAHASHI has proposed a lamp with particular shape and color. We could image it like pouring bottle.