The concept of wide-narrow is often used in advertising concernig cars. Below you can see in the same advertising both the concept of wide and narrow. in fact the little child is discovering the inner space of the Ford that although is not a wide space, for him it is!
In this way, Ford insert its car in a wider concept comparing it with the Space the new discovery of the 60s.
In this other advertising the concept of wide-narrow is giving from the perspective effect caused from the white and black strips.
from:
Jim Heiman, The Golden Age of Advertising – The 60s, Tashen, 2005, p.74-74
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