Often in cars spots the car is insert in wide landscape. It runs among open field, mountain and hills. Advertising men placed the car in this contest to obtain a sense of freedom and desire to run. We can see this, in the spot of Fiat Grande Punto of 2008.
In the link below ( go to
you can see the opposite of this concet. The car in this case runs between narrow street giving a sense of agility and self-possesion.
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